Legacy of Hospitality, Vision for the Future
Our Story
LDVH, Lampaert de Vertu Hospitality Holdings, stands today as one of Europe’s leading luxury boutique hospitality groups, a family-driven enterprise rooted in heritage, shaped by experience, and guided by vision.
The name itself carries a story.
While Gérald Lampaert founded VERTU Hospitality, Hotels and Resorts under his own name, a recurring anecdote soon became legend within the industry. Clients, partners, and hoteliers would often ask to speak to “Mr. Lampaert de Vertu.” In French, de Vertu—“of the Vertu group”—added an almost aristocratic nuance to his identity. What began as a simple misunderstanding evolved into a powerful branding moment. Embraced with both humor and strategic foresight, the name endured.
From this, LDVH was born.
An acronym that reflects both identity and purpose, LDVH—Lampaert de Vertu Hospitality Holdings—places “H” at the crossroads of Hospitality and Holdings, symbolizing both craft and structure. While comparisons with another luxury retail group may occasionally arise, LDVH stands entirely apart, with its own DNA and a singular focus: luxury boutique hospitality and its ecosystem.
The roots of LDVH trace back to the late 19th century.
Gérald Lampaert’s great-grandfather, a Swiss hotelier, built his career managing some of Switzerland’s most iconic properties, from Basel to Bern to Montreux. It was an era when hospitality was an art form, defined by precision, discretion, and excellence.
The family’s story continued in Lausanne, where Gérald’s grandmother was born, before moving to Bruges—“the Venice of the North”—between the two World Wars. There, the family remained deeply embedded in the management of flagship hotels, nurturing a tradition that would quietly pass from one generation to the next.
After World War II, Gérald’s grandmother continued her career in Brussels’ prestigious hotels, where she met her husband, also a hotelier. Hospitality was no longer simply a profession; it had become a lineage.
A DNA.
Interestingly, Gérald Lampaert did not initially set out to follow this path.
Yet destiny has its own language.
As a student, he took summer positions in a family friend’s hotel on the Belgian North Sea coast. There, he discovered the reality behind the elegance: long hours, operational discipline, versatility, but above all, the profound responsibility of creating meaningful guest experiences.
After completing his studies in socio-economics, his journey took a defining turn when he joined the opening of Euro Disney Resort, later known as Disneyland Paris.
This experience proved transformative.
It introduced him to the power of corporate culture, the art of storytelling in hospitality, and the pursuit of perfection in every detail. Working alongside professionals from over 180 nationalities, he developed a global perspective—understanding not only service, but humanity itself.
From that moment, hospitality was no longer an inherited trait.
It became a calling.
Over the following years, Gérald Lampaert built an international career, rising through senior executive roles across the hospitality industry. These experiences provided him with a comprehensive understanding of operations, sales, marketing, and guest engagement at the highest levels.
In 2002, he took his first entrepreneurial step in Paris, founding Luxury Communication, later evolving into Vendôme Luxury Hospitality Group, positioned at the heart of the world’s luxury capital.
His ventures expanded into entertainment with Cosmopolitan Records, reflecting his multidimensional vision of lifestyle and experience.
In 2015, returning to Switzerland, he contributed to building THE LUXURY COMPANY (LUXCOM), which he still leads and continues to deliver high-end hospitality and event services globally.
But his ambition extended further.
Also in 2015, Gérald Lampaert initiated the foundation of the VERTU Group, conceived as a Swiss-based platform with a long-term vision: to create a fully integrated, 360-degree hospitality ecosystem.
This vision materialized progressively:
2017: Launch of VERTU Hospitality Services, focusing on hospitality technology and industry solutions.
2018: Creation of VERTU Hotels and Resorts, a curated collection of luxury boutique properties benefiting from advanced distribution systems and integrated sales and marketing services.
VERTU became more than a brand, it became a strategic partner to independent hotels, offering them the tools, reach, and expertise typically reserved for large international chains.
With the addition of premium Meeting & Events design services, the ecosystem reached maturity, delivering a complete suite of hospitality solutions.
In 2026, Gérald Lampaert introduced a new dimension to his vision: the “Spheric” concept.
This innovative platform reimagines hospitality as a shared digital and operational universe, connecting LDVH’s internal ecosystem with its member hotels and partners worldwide.
The ambition is clear:
To provide independent hotels with access to shared services, infrastructure, and capabilities, empowering them to compete at the highest level while preserving their individuality.
It is not just evolution.
It is transformation.
Today, LDVH is more than a group.
It is a family business, grounded in four enduring pillars:
Agility
Availability
Flexibility
Exceptional Customer Experience
These principles guide every decision, every brand, every interaction.
While VENDÔME Hospitality and VERTU Hotels, Resorts & Residences remain at the core of its operations, LDVH continues to develop new concepts and ventures—exploring a future where wellbeing becomes the ultimate timeless expression of luxury.
LDVH is not merely the result of strategy or expansion.
It is the embodiment of a belief:
That hospitality is about emotion.
That excellence is built through detail.
That legacy is created through people.
What began as a family tradition has become a European leader in luxury boutique hospitality.
And yet, its essence remains unchanged.
Because before being a group,
LDVH is a philosophy.
The roots of LDVH trace back to the late 19th century.
Gérald Lampaert’s great-grandfather, a Swiss hotelier, built his career managing some of Switzerland’s most iconic properties, from Basel to Bern to Montreux. It was an era when hospitality was an art form, defined by precision, discretion, and excellence.
The family’s story continued in Lausanne, where Gérald’s grandmother was born, before moving to Bruges—“the Venice of the North”—between the two World Wars. There, the family remained deeply embedded in the management of flagship hotels, nurturing a tradition that would quietly pass from one generation to the next.
After World War II, Gérald’s grandmother continued her career in Brussels’ prestigious hotels, where she met her husband, also a hotelier. Hospitality was no longer simply a profession; it had become a lineage.
A DNA.
Interestingly, Gérald Lampaert did not initially set out to follow this path.
Yet destiny has its own language.
As a student, he took summer positions in a family friend’s hotel on the Belgian North Sea coast. There, he discovered the reality behind the elegance: long hours, operational discipline, versatility, but above all, the profound responsibility of creating meaningful guest experiences.
After completing his studies in socio-economics, his journey took a defining turn when he joined the opening of Euro Disney Resort, later known as Disneyland Paris.
This experience proved transformative.
It introduced him to the power of corporate culture, the art of storytelling in hospitality, and the pursuit of perfection in every detail. Working alongside professionals from over 180 nationalities, he developed a global perspective—understanding not only service, but humanity itself.
From that moment, hospitality was no longer an inherited trait.
It became a calling.
Over the following years, Gérald Lampaert built an international career, rising through senior executive roles across the hospitality industry. These experiences provided him with a comprehensive understanding of operations, sales, marketing, and guest engagement at the highest levels.
In 2002, he took his first entrepreneurial step in Paris, founding Luxury Communication, later evolving into Vendôme Luxury Hospitality Group, positioned at the heart of the world’s luxury capital.
His ventures expanded into entertainment with Cosmopolitan Records, reflecting his multidimensional vision of lifestyle and experience.
In 2015, returning to Switzerland, he contributed to building THE LUXURY COMPANY (LUXCOM), which he still leads and continues to deliver high-end hospitality and event services globally.
But his ambition extended further.
Also in 2015, Gérald Lampaert initiated the foundation of the VERTU Group, conceived as a Swiss-based platform with a long-term vision: to create a fully integrated, 360-degree hospitality ecosystem.
This vision materialized progressively:
2017: Launch of VERTU Hospitality Services, focusing on hospitality technology and industry solutions.
2018: Creation of VERTU Hotels and Resorts, a curated collection of luxury boutique properties benefiting from advanced distribution systems and integrated sales and marketing services.
VERTU became more than a brand, it became a strategic partner to independent hotels, offering them the tools, reach, and expertise typically reserved for large international chains.
With the addition of premium Meeting & Events design services, the ecosystem reached maturity, delivering a complete suite of hospitality solutions.
In 2026, Gérald Lampaert introduced a new dimension to his vision: the “Spheric” concept.
This innovative platform reimagines hospitality as a shared digital and operational universe, connecting LDVH’s internal ecosystem with its member hotels and partners worldwide.
The ambition is clear:
To provide independent hotels with access to shared services, infrastructure, and capabilities, empowering them to compete at the highest level while preserving their individuality.
It is not just evolution.
It is transformation.
Today, LDVH is more than a group.
It is a family business, grounded in four enduring pillars:
Agility
Availability
Flexibility
Exceptional Customer Experience
These principles guide every decision, every brand, every interaction.
While VENDÔME Hospitality and VERTU Hotels, Resorts & Residences remain at the core of its operations, LDVH continues to develop new concepts and ventures—exploring a future where wellbeing becomes the ultimate timeless expression of luxury.
LDVH is not merely the result of strategy or expansion.
It is the embodiment of a belief:
That hospitality is about emotion.
That excellence is built through detail.
That legacy is created through people.
What began as a family tradition has become a European leader in luxury boutique hospitality.
And yet, its essence remains unchanged.
Because before being a group,
LDVH is a philosophy.